Extends the consumer experience!
The prototype of the Strip now had to be transformed into a definitive one. With every adjustment taking into account the production process of the Steaper in total. The Strip was divided into 3 pieces, the lip, bend and body.
It had to be an aesthetic whole and functional (after all, the Steaper does not contain a string and label). To determine the correct proportions of the Strip, the Golden ratio, Euclides, and the Fibonacci series were used. The numbers 3, 21, 34, 55 and 89 were used, as were 1.618 and -0.618. This ratio and division is known to occur frequently in nature, art, architecture, etc. and creates a harmonious appearance and recognizable to humans.
The proportions were as follows, the lip (on the inside of the tea glass or glass) was 34 x 21, the bend (hangs over the edge of the tea glass or glass) 3 x 21, determined by 2 score lines so that there is a “fold , edge” emerged. The body (outside of tea glass or glass) 21 x 89. When the lip was folded, it came to the 55 point of the body on the inside. The tea bag has a length that is longer than the body and this can be seen as a negative line segment of the body, the difference is -0.618.
The Strip was now still a rectangle, it was decided to provide both ends with a curve, round shapes give a feeling of friendliness and elegance.
It could be concluded that the Steaper had the right proportions and had a harmonious, elegant and friendly appearance. This in combination with well-considered artwork, design, colors and blend can lead to a product that will be easily appreciated by consumers and brings an extended consumer experience. It was also functional in terms of both the production process and the product. The Steaper had the correct proportion, placement of score lines and length of the body that it perfectly stuck to the tea glass or glass, clamped and balanced (thanks to the laws of nature). It also fell entirely within the stated claims in the patents and design protections.
It could be said that the Steaper was ready as a MVP.
- Natural acceptation by consumers
- Extends the consumer experience
- Combine artwork with flavors and scents
- Conveys a good feeling
- Marketing on to the tea glass or glass
- A new segment for marketing value
- The Start, The tea bag, The Indicator, Photo album, Legal documents, For sale and contact
“Two makes more then one”