Claim it and proof it!
The indicator was initially developed to demonstrate that a tea blend to which cannabidiol was added was actually present in the drawn tea. This was achieved by finding the reagent that reacts to cannabidiol.
The cannabidiol market is a fast-growing market. Many companies are active in this market that are looking for a market share and/or product sales and therefore repeatedly emphasize the beneficial effect and strongly claim the presence of cannabidiol in the product (percentages, etc.).
Tea producers do the same to win a specific target group and market share with various claims regarding, for example, vitamins, minerals and other beneficial effects of ingredients.
Pharmaceutical companies market teas that contain actual supplements, which are not in the tea section of the supermarket but with over-the-counter medications. These OTC (over-the-counter) medications have a great future.
A tea blend can contain various ingredients that enter into a reaction procedure, this happens in the hot water during the “stewing”. Example Lemon in a blend will influence the pH and this can be demonstrated by means of a reagent on a carrier containing it, a color change is then the result. Litmus is an example of this.
It can be said that a reagent can be found or made for almost every addition.
The Steaper with indicator makes it possible to demonstrate what claim is being made.
- Consumer trust
- Unique marketing possibilties
- Total new innovation
- Claim it and proof it!
- Creates a new consumer market
- And more
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“Claim it and proof it”